Starbucks is branching out further beyond coffee — and even beyond its cafes.
The company began offering its own snack and juice lines in Whole Foods Market stores nationwide on Tuesday, as it aims to muscle into the market for packaged foods.
Starbucks said Whole Foods will be carrying 14 of its Evolution Fresh cold-pressed juice flavors, as well as three varieties of bars from its new Evolution Harvest snack line.
In recent years, Starbucks has been doing deals to help it stock its own locations, as well as further expand in the grocery aisle. It bought juice maker Evolution Fresh in 2011 for $30 million, and last year it snapped up both loose-leaf tea seller Teavana and the La Boulange bakery. Earlier this summer, it partnered with France’s Danone and plans to introduce new co-branded yogurt products, starting with a Greek yogurt parfait that will land in Starbucks stores next year.
“They’re expanding beyond the coffee shop mentality to become a real packaged goods company focused on health-conscious, affluent consumers,” David Henkes, vice president at food consulting firm Technomic, told the Daily News.
Reaching beyond its own locations to stores with a similar customer base such as Whole Foods is a logical next step, he said.
The company said it expects its Evolution Fresh juices to be in about 8,000 Starbucks and grocery stores by year-end. This fall, it will roll out its Evolution Harvest fruit-and-nut bars, as well as trail mixes and its freeze-dried fruit snack packs in all big-city Starbucks locations across the country at a price of $1.95.
At the same time, it will dump some products made by other companies, such as Kind bars and Peeled fruit snacks. Its bottled juices have already replaced PepsiCo’s Naked Juices in some Starbucks cafes.