Category Archives: Beer

Time-Starved, Digitally Enabled, And Information-Entitled

Time Starved

Just because most people are time-starved doesn’t mean they aren’t shopping. The way people — particularly women — are shopping is what has changed. Technology enables women by providing access to detailed product information and reviews, meaning women are more information-entitled than ever.

To maintain relevance, brands need to understand the five tools that can help keep women actively engaged in the retail environment and convert them from being merely shoppers to buyers in-store. Continue reading

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Filed under Alcohol, Beer, Craft Beer, Dave Henkes, Millenials, Press Release, Uncategorized