Category Archives: Press Release

Culver’s just turned 34. Its butter burgers, custard are ‘exporting Wisconsin’ nationwide.

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PRAIRIE DU SAC – A hunk of fresh ground beef hits the hot flat-top grill in the test kitchen at Culver’s headquarters.

Craig Culver, 68, uses a large, perfectly polished metal spatula to press the beef into perfectly round patties, with the help of an equally well-polished round metal canister. That grill isn’t quite hot enough, by the way, he comments.

I’ve watched (maybe secretly wishing I was in) the Culver’s commercials with the restaurant’s co-founder surprising customers, offering to bring them into the kitchen as he cooks their burgers. That was a tricky shoot, Culver says, because they were doing it during lunch hours at a Culver’s in Tampa, Florida. Continue reading

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