Hotel happy hours used to bring in the hordes to drink and eat as much as they could at cheap prices. Now it seems that the pendulum is swinging the other way as more bar managers are developing premium priced signature drinks to lure in guests as well as local customers.
A December report by the consulting firm Technomic showed hotel operators forecast 4.4 percent growth in their food and beverage sales in 2014. “Of the segments we track, hotel operators are among the most optimistic,” said Donna Hood Crecca, the senior director for the adult beverage resource group at Technomic.
“A number of hotel and lodging operations such as Fairmont, Marriott and Kimpton now offer unique drink menus including signature cocktails along with extensive spirits, wine and beer selections. It’s clear some hotels are prioritizing adult beverages as a way to differentiate their properties and drive traffic and sales,” added Hood Crecca.
“Hotel operators see opportunity in adult beverages,” observes her colleague David Henkes, Vice President at Technomic and leader of its Adult Beverage Practice. “A creative and operationally-sound drink program executed across the various outlets of a hotel property can add both value and enhanced experience elements for guests, as well as high-profit sales, all of which are particularly important in this challenging environment.”
Return to a by-gone era?
Before Prohibition, the hot spots for cocktail innovation were at the big-city hotels, such as the original Waldorf, The Plaza, the Hoffman House and the Knickerbocker. After Prohibition, the alcohol industry was run by the gangsters and all those bartender craft skills were lost.
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Filed under Bar, Dave Henkes, Hotels, Liquor, lounge, Marketing, Millenials, Press Release, Skinny, Spirits, Wine
Six San Diego nightclubs — one fewer than Los Angeles — have made it onto a list of last year’s top money-making night spots in the U.S.
While San Diego had seven clubs on the list a year earlier, the latest ranking bested the city’s showing in 2010 when there were just four top-ranked venues. Dropping off from the current list is Whisky Girl, which had previously squeaked in at No. 97.
The top 100 roster is a joint effort of Technomic, a market research firm, and Nightclub & Bar, an industry trade group, who used both primary and secondary research to help compile the list. In addition, an online survey was conducted late last year of more than 1,400 nightclub, bar and lounge locations. Continue reading
Whether it’s the ambiance, celebrity sightings, exclusivity, cocktails or a combination of all of the above that attract consumers to nightclubs, it’s clear that the “cool factor” is a must-have for success. And one of the best ways to market a nightclub’s “cool factor” is via word-of-mouth, says David Henkes, vice president of Technomic Inc., Chicago. To do so, many operators are using guerilla marketing strategies such as boosting chatter on social media, which has become quite effective, he says. Online coupon sites such as Groupon and Living Social also can be used to attract consumers, though at smaller numbers than social media sites, says Adam Rogers, senior analyst for The Beverage Information Group, Norwalk, Conn. Continue reading
Filed under Alcohol, Bar, Beer, Dave Henkes, Hotels, Liquor, lounge, Marketing, nightclub, Spirits, Wine
Trade publication Nightclub & Bar revealed its 2013 Top 100 list of the nation’s top earning nightlife venues, with the clubs and bars of the Las Vegas Strip dominating the rankings.
Las Vegas is home to seven of the Top 10 establishments, and while that’s down from eight in 2012, the city continues to raise the list’s revenue ceiling: Top earners XS at Steve Wynn’s Encore and Marquee at The Cosmopolitan of Las Vegas tied for first place and broke records with annual earnings topping $80 million. Continue reading
Filed under Alcohol, Bar, Beer, Dave Henkes, Hotels, Las Vegas, Liquor, lounge, nightclub, Spirits, Wine
A more optimistic outlook is being reported at the nation’s restaurants and bars, according to restaurant research firm Technomic’s 2012 BarTAB (Trends in Adult Beverage) report.
Sales of spirits, wine and beer in restaurants, bars and other licensed on-premise locations increased 4.9 percent to reach $93.7 billion in 2011 and projections called for continued growth in 2012. While on-premise consumption by volume declined slightly in 2011 (-1.1 percent), it also was expected to grow in 2012. On-premise consumption accounts for one-quarter of total adult beverage volume and slightly less than half of the total dollars spent on spirits, wine and beer. Continue reading
Filed under Alcohol, Bar, Beer, Casual Dining, Dave Henkes, Fast Casual, Fine Dining, Hotels, Liquor, lounge, nightclub, Spirits, Wine
On-trade alcohol sales are set fair for growth after increasing by 4.9% last year, a new study claims.
Sales of spirits, wine and beer in licensed on-premise locations hit US$93.7bn in 2011, according to Technomic’s 2012 BarTAB report, released today (29 November). Volumes fell by 1.1% but are expected to grow next year, the report said.
“The on-premise dollar growth is driven by a combination of price increases and consumers once again calling for premium and above-premium brands at the bar,” said Donna Hood Crecca, senior director with Technomic’s Adult Beverage Resource Group. Continue reading
BarTAB (Trends in Adult Beverage) reveals the trends in on-premise segments
Adult beverage sales at the bar are growing in dollars and volume despite the rocky economic environment, according to Technomic’s 2012 BarTAB (Trends in Adult Beverage) report. Sales of spirits, wine and beer in restaurants, bars and other licensed on-premise locations increased 4.9 percent to reach $93.7 billion in 2011 and projections call for continued growth in 2012. Continue reading
Filed under Alcohol, Bar, Beer, Casual Dining, Dave Henkes, Fast Casual, Fine Dining, Liquor, lounge, Marketing, nightclub, Press Release, Quick Service, Spirits, Wine