It’s no surprise that alcohol consumption and watching pro sports go hand in hand. But that’s especially true for the Chicago Blackhawks.
Two Stanley Cups in four years and a stronghold on the city’s sports consciousness have bolstered the team’s official bar program, which has more than doubled in size to 217 locations since its launch in 2009.
Originally designed to reinforce the Hawks brand with young fans in the city, the network of watering holes now stretches beyond the six-county area to 61 bars downstate. Continue reading